Half-Term Reports 2013: Mindshare

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Mindshare view the first six months of their year.

  • Lynx_Westfield8.jpg


  • Three_Media Week_Image 2_YahooDigital.png

    Three_Media Week_Image 2_YahooDigital.png

  • Flu Predictor.jpg

    Flu Predictor.jpg


Score (self-awarded): 7

Number of staff: 376

New business / billings: £27m new business

Summary of the year so far: "2013 has been a good year so far. Under new CEO Mark Creighton, the agency has won £27m in new business including Dyson, RAC, and ‘Let There Be Beer’. We were also a key contributor to the formation of WPP Plus. In this rapidly changing media landscape - driven by innovation in technology, increasing data intelligence and a collaborative and creative culture – we believe that brands need to be both adaptive and inventive. So we’ve put our money where our mouth is and produced truly adaptive and inventive work for our clients such as Kleenex, 3 and Lynx. We were the only UK media agency to win a Media Lions Cannes Gold for our adaptive planning work with Kleenex. We were also awarded Most Connected Agency at the Mediatel Connies and were ranked one of the Sunday Times ‘Best Companies to Work For’. Great so far, but more to come. "

Awards won so far in 2013: "Sunday Times Top 100 Companies to Work For 2013 2013 Cannes Gold Lion - Kleenex Flu Predictor Marketing Week Engage Awards - Nike My Time is Now (Video) MediaTel Connected Consumer Awards - Most Connected Agency A4U Performance Marketing Awards x 2 - Post Office (Best Agency Led Performance Marketing Campaign & Best in Finance) Rev Awards - Nike Make it Count (Sports & Leisure) Global Festival of Media Awards - Kleenex Flu Predictor (Best Use of Targeting) Clear Channel Outdoor Planning Awards - Unilever Marmite Gold (Best Use of Innovation) Thinkbox TV Planning Awards - Surf, The Only Smell Is Essex (Best Use of Sponsorship or Content) Arqiva Commercial Radio Awards – RAB Media Agency of the Year "



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published