Half-Term Reports 2013: Profero

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Profero view the first six months of their year.

Score (self-awarded): 8

Number of staff: 100

New business / billings: £2 million - We have won new business across our technology, creative and media services. This includes wins for some high profile clients, but we are unable to publish details at this time of the brands.

Summary of the year so far: "2013 started on a high for Profero, after a record year of growth in 2012. Our success continues with new business billings of £2 million. Our existing relationships flourish as we work as digital partners with businesses such as ASOS, M&S, FedEx, Diageo, Barclays and Western Union. We continue innovating, creating the world's first ever live blooming QR code for M&S, an AR enabled 48 sheet poster comprised of 10,500 flowers. Customers scanned our flowers to order theirs. Mobile app development includes work for Cbeebies, Barclays and Lipton Ice Tea. An agency first, we shot our first ever TV ad for Vonage UK! We continue to support our growth plans by hiring the best talent to bolster our leadership team; Scott Wallace, Global Head of Data and Analytics, Chris Gough, Head of Media Strategy, Julia Fontaine, Business Development Director, Ben Doran, Creative Technology Director and Andrew Elia, Chief Technology Officer. "

Awards won so far in 2013: "MOMAs Most innovative use of Mobile – M&S Blooming QR code Best use of Location Based Services – Barclays Bikes app Commended Best usability – Barclays Bikes App User Experience/Usability Webbys – People’s Voice Mini Psychic Roadster Revolution awards – Integrated Mini Psychic Roadster Highly commended Chip Shop Awards GOSH – Luke Till DADIs Nominated for 3 categories Usabilty Use of Mobile Travel/Leisure/Sports Website or campaign "


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