Half-Term Reports 2013: Rapp

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Rapp view the first six months of their year.

Score (self-awarded): 8

Number of staff: 442

New business / billings: Not supplied

Summary of the year so far: "So far in 2013, we’ve been busy building on our new business and client growth success achieved towards the end of last year. We launched Letscolour.com globally for Dulux and created emotive branded content to drive brand ownership of home decorating decisions. We launched Barclaycard’s Bespoke Offers, including creating the MyPlayerTwin website: an innovative lead generation programme to sign up a key target audience by inviting them to find out which Premier League player they look most like. We’ve further invested in creativity and innovation: Marcus Kirsch joined as innovation director and we promoted Clare Wilson and Jacob Kirk to creative directors. We’ve also been connecting consumer profiles with their social data, to enable our clients to tailor offers to their customers based on their public social media activity. And, as a result of data and technology becoming further embedded into our creative process, we’ve won three high profile accounts."

Awards won so far in 2013: "The Digitals / digital ad campaign / Postcode checker, Virgin Media: Finalist. The Digitals / multichannelmarketing / Bacardi, Our Birthday, your party: Finalist DADIs / Microsite / Barclaycard Bespoke / MyPlayerTwin.com: Finalist"



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).