Half-Term Reports 2013: SapientNitro

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how SapientNitro view the first six months of their year.

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Score (self-awarded): 8

Number of staff: 1013

New business / billings: 11 new client wins

Summary of the year so far: "A busy and successful six months for SapientNitro has seen it win 11 pieces of new business including Barclays, Kao, AXA, Aviva and Moet Hennessy Europe. SapientNitro brought the biggest-name storytellers – James Cameron, Vivienne Westwood, Steven Levitt and Heston Blumenthal – to London in May for its iEX event, to explore the evolution of storytelling. Significant work includes the relaunch of McLaren Automotive’s global website – a video-rich experience of the McLaren brand. ‘Get Cash’, the RBS app that enables customers without their cash cards to access money from ATMs, won SapientNitro the UK’s only Gold Mobile Lion at Cannes. In July, a new Ladbrokes campaign broke, including five TV ads, featuring Tiziano Crudeli in new character as the ‘Oddsfather’. SapientNitro concluded a strong half-year with recognition for its UK leadership: BIMA inducted SVP and European MD Nigel Vaz into the ‘Digital Hall of Fame’, while Chief Creative Officer Malcolm Poynton made BIMA’s ‘Hot 100’. "

Awards won so far in 2013: "Cannes Lions 2013 Gold Lion - Mobile RBS GetCash The Drum Design Awards 2013 Win in the Illustration category SapientNitro ’12 Days of Xmas’ New York Festivals 2013 Bronze - Direct & Collateral: Craft – Typography category Volvo ‘Sno’ Book "

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1 Job description: Digital marketing executive

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