Half-Term Reports 2013: TBWA

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how TBWA view the first six months of their year.

Half-Term Reports 2013: TBWA

Score (self-awarded): 7

Number of staff: 145

New business / billings: Lidl/£21million Drinkaware/£1.2million Smyths/£11million CSL/£15million

Summary of the year so far: "To use an industry cliche, it’s been a year of change. TBWA\UK Chairman, Peter Souter, has orchestrated some brilliant new business wins, landing Lidl in his first full quarter and securing Drinkaware in the next. Peter has also been busy carving out the beginnings of a world-class creative department, with his hiring of Walter Campbell and Sean Doyle proving inspired. Strong work for Lidl, Nissan and other brands has left the building on a regular basis, albeit after the award entry deadlines for 2013. The agency was sad to see its president, Lindsey Evans, return to Australia in June but recognised that family comes first. Overall, it's very much a work-in-progress but the team can definitely lay claim to that progress being of the positive variety. Thankfully, a Campaign-endorsed stat backs this up: TBWA\UK has spent six months occupying the number one slot of the new business league table. Not bad going, but do watch this space. There’s much more to come. "

Awards won so far in 2013: We beat off the likes of BA and John Lewis to land the ‘Best Advertising’ award at the Marketing Week Engage Awards 2013 for Nissan’s ‘Built to Thrill’ campaign.


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