Half-Term Reports 2013: Wieden & Kennedy

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Wieden + Kennedy view the first six months of their year.

Half-Term Reports 2013: Wieden & Kennedy

Score (self-awarded): 7

Number of staff: 180

New business / billings: unknown

Summary of the year so far: "Six months of hard work, rapid growth, and strong creative work. Highlights included: - #danceponydance for Three ("Funniest advert of the year" – Daily Mail, ‘The most successful UK campaign ever?" - Moreaboutads.com, "It’s not hard to see why this has been such a hit" – Campaign) - Honda ‘Hands’ ("Flawless" – Campaign, "Captivating…wonderful" – AdWeek) - Lurpak ‘Weave your magic’ (""A masterpiece of craft and storytelling"" – AdWeek) - Lurpak ‘Good proper food’ ("Visually astonishing… another sensory masterpiece"- AdWeek) - Tesco ‘Love every mouthful’ ("Lovely treatment of a script that ambitiously positions Tesco alongside M&S and Waitrose." – The Drum, Ad of the Day. "Once again, Wieden + Kennedy London shows the BDA’s of the world what great advertising is all about... Done with impeccable taste." – George Parker, AdScam) - New England kit launch for Nike ‘We make the shirt. You make it matter’ - The world’s first chew-controlled mobile game for Stride: Gumulon. ("Great game. Visuals are brilliant. Supremely addictive." - App Store reviewer). Accounts won: Halls (global), D&AD. Accounts lost: none "

Awards won so far in 2013: "BTAA: 2 golds for Lurpak 'Rainbow' Cannes: Film / Silver - Nike 'My Time is Now'; Film Craft / Silver - Lurpak 'Weave Your Magic'; Craft User Experience / Bronze - Nike 'My Time Is Now'; Interactive Video / Bronze - Nike 'My Time Is Now' One Show Interactive: Gold for Nike My Time Is Now Marketing Society Awards for Excellence: Winner- Marketing for Sustainable Consumption: The Fairtrade Foundation, Webbys - Offical Honouree for Stride 'Mintacular' Two 'In books' for D&AD for Honda Idents and Tesco 'It's the little things that make Christmas'. ' "



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