Half Term Reports 2014: Atomic London

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Atomic London view the first six months of their year.

  • Remember a Charity by Atomic London

    Remember a Charity by Atomic London

  • Star Alliance by Atomic London

    Star Alliance by Atomic London

of

Score (self-awarded): 7

Number of staff: 41

New business / billings: £6 Million

Summary of the year so far: Pulled on the long trousers in 2014; hit the two year mark, moved into great new offices in Farringdon and finally dropped the ‘start up’ moniker. Lots of exciting new brands about to drop in and lots of new work in the pipeline. Cancer Research UK is the most notable win this year (that we can talk about). We’ll lead all of their direct giving work across above-the-line, below-the-line and digital, which contributes to the majority of their fundraising income. Other highlights include Prudential putting their toe back in the water with ‘the Man from the Pru’ print campaign. We rebranded Love Smoothies to the Love Taste Co. who got serious about being a consumer brand, distributing through Ocado.  Alpari FX  jumped 11th to 3rd in their category as Forex traders ably assisted by our currency ‘Fight Campaign’.  We helped Remember A Charity launch the "Live Forever" campaign and we’re about to release a series of films for their annual awareness week. As well as creating a new global platform for Star Alliance, the big news in the UK was the new Star Alliance Terminal 2. Opened by Her Majesty, launched by Atomic. Next step; Atomic London, by Royal Appointment.

Awards won so far in 2014: N/A

Pick of the Year: Johnnie Walker's "Gentleman's Wager" by Anomaly.
This is a great idea, that shows the power of longer form content to engage an audience. Setting it up nicely for a sequel.

Turkey of the Year: Betfred by BJL.
Can't bear the Betfred ads, complete waste of my eyeballs. Let's hope their new agency can do something better.



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