Half Term Reports 2014: Digitas LBi

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Digitas LBi view the first six months of their year.

  • Premier Inn by Digitas LBi

    Premier Inn by Digitas LBi

  • Somersby by Digitas LBi

    Somersby by Digitas LBi

  • Sony Mobile by Digitas LBi

    Sony Mobile by Digitas LBi

of

Score (self-awarded): 7

Number of staff: 781

New business / billings: £25 Million

Summary of the year so far: "So far, 2014 has been a brave year for us. And the endlessly niggling desire to move outside our comfort zone appears to be paying off. We've landed a pretty impressive line-up of new clients and nailed one of the biggest digital reviews of all time (it was Renault-Nissan but we’re not supposed to talk about that). We've also launched some pretty tidy work for brands including Avis, Carlsberg and Sony Mobile, whilst continuing to invest in making DigitasLBi a place like no other. This included rolling out Summer of Love, a prolonged and merciless campaign to prise everyone away from their desks on long, sunny Friday afternoons. 

However, one of the things we’re most excited about is the work we've been doing to transform our client relationships. We've developed a new commercial model that allows us to share risk and reward with our brand partners, we've formed a joint venture with one of our biggest clients to co-fund the launch of ground-breaking digital projects, and we've even begun to invest in supporting the start-up community. We’d be lying if we said we weren't trying hard to improve the quality of our creative output, but we're confident that encouraging our clients to be brave and back innovative new forms of content creation will make the second half of the year even better than the first."

Awards won so far in 2014:

N/a

Pick of the Year: 

XBOX Fifa 14, "play like a legend" by Jam

Turkey of the Year: 

#myNYPD




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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).