Half Term Reports 2014: FCB Inferno

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how FCB Inferno view the first six months of their year.

  • Grant's

    Grant's "#IOU" campaign

  • NSPCC

    NSPCC "underwear rule"

  • Sky Content

    Sky Content

of

Score (self-awarded): 8

Number of staff: 180

New Business/Billings: £54.7 million

Summary of the year so far: "It’s worth noting that when you were evaluating the March Report, we were in our infancy; legacy agencies Inferno and Draftfcb provided separate submissions and we were all still struggling with each other’s names.

A mammoth effort has been made to integrate. Relentless forced fun, coupled with colossal team efforts across heavyweight pitches ensured we soon learnt much more than each other’s names. We’ve now successfully merged skills and cultures and created something we are all proud of.

Thankfully, all employees have given the whole operation incredible support, and rewards are there to be seen. We have won three out of four Government pitches, an IPA gold accreditation for training (achieving platinum status), and then, of course, the mighty BMW. The latter is important not least because it puts a stamp of authenticity on our claim to be fully integrated. The two legacy agencies coming together made this possible; from CRM prodigies to ATL experts, we have them all. We challenge you to find another agency in London that can truly claim the same.

Ultimately, it’s the creative that tells the story. Our international films for NIVEA have been globally applauded (smashing viewer target numbers). We deliver imaginative retail for Nokia across continents, and our ideas for Oreo have been adopted internationally. But the best is yet to come; we’re evolving fast, so there will be much more to scrutinise at the time of the next submission. For now, keep an eye out for high-profile nationwide campaigns for Sport England and Apprenticeships, global Grant’s whiskey ATL and digital, plus, of course, everything we hope to deliver for BMW.."

Awards won so far in 2014: 

Creative Circle:

NSPCC 'Underwear Rule' campaign

Radio/Craft - Silver for ‘Father & Son’

Pick of the Year: 

Ikea "Beds" by Mother

Turkey of the Year: 

Flava-It "Unleash your Meat Lust" by Code Computerlove