Half Term Reports 2014: Grey London

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Grey London view the first six months of their year.

  • Lucozade by Grey London

    Lucozade by Grey London

  • McVitie's  by Grey London

    McVitie's by Grey London

  • The Sunday Times by Grey London

    The Sunday Times by Grey London

of

Score (self-awarded): 8

Number of staff: 493

New business / billings: Not Supplied 

Summary of the year so far: "Continuing the upward trajectory of 2013, 2014 is shaping up to be our most-diverse and strongest-ever creatively. 

Back with a bang – literally – in January with the Lion-winning Sound of Taste for Schwartz. The Sunday Times’ Icons won at Cannes and reached reddit’s top 10 – ‘the front page of the internet’. We launched the world’s most beautiful sustainable font, Ryman Eco, and helped Scope End the Awkward around disability with Alex Brooker. The Lucozade Sport Conditions Zone – a state-of-the-art 5-a-side pitch replicating the heat and humidity of the World Cup in Brazil – opened to the public, catching the attention of the media (including BBC, ITV and Sky News) in the process. TIME called our masterbrand campaign for McVitie’s - Sweeet™ - ‘the cutest thing ever put on television’. More importantly, it resulted in an 87% ROI spike.

We’ve continued to invest in young talent – we currently have 47 under-25s who have joined in the past 12 months – while Wiktor Stoog was named a Campaign ‘Face to Watch’.

And there’s more to come, including our ambitious debut for Volvo; our first major campaign for HSBC – It’s Never Just Business – breaking, starting with Heathrow Terminal 2; and taking the already-iconic Sweeet™ even further."

Awards won so far in 2014: 

British Arrow Awards

Silver, TV, Viral, Web-based, International for Vodafone, "kiss"

Silver, TV, Viral, Web-based,Telecommunications Services (Network) and Products for Vodafone, "kiss"

Silver, TV, Viral, Web-based, Best over 60-90 second Commercial, for Vodafone, "kiss"

Bronze, Cinema - Best 60-90 second Cinema Commercial for Vodafone, "kiss"

Creative Circle Awards

Gold, Digital, Best Site/Microsite for P&G Puma, "dance directory"

Gold, Film Craft, Best Casting for Vodafone, "kiss"

Gold, Film Craft, Best Editing for Vodafone, "kiss"

Gold, Press, Best Press Campaign for News UK, The Sun, "dream team"

Silver, Design, Best Book/Publication Front Cover for News UK, The Sun, "the son"

Silver, Experiential, Best Use of Ambient/Guerilla for News UK, The Sun, "the son"

Silver, Digital, Best Digital-led Campaign for P&G Puma, "dance directory"

Silver, Film Craft, Best Editing or Vodafone, "kiss"

Silver, Outdoor, Best Poster Campaign for News UK, The Sunday Times,"Rich List"

Silver, Outdoor, Best Use of Medium for News UK, The Sunday Times, "Rich List"

OTC Marketing Awards

Winner, Best OTC consumer advertising on television foir GSK Corsodyl, "ignore"

Cannes Lions

Silver for Schwartz, "the sound of taste"

Bronze for News UK, The Sunday Times, "icons"

D&AD Awards

Bronze Pencil, Most Awarded Agency

Yellow Pencil, Press Advertising Campaigns for News UK, The Sunday Times, "Rich List"

In Book, Outdoor Advertising/Tactical Outdoor Advertising for News UK, The Sun, "the son"

In Book, Magazine & Newspaper Design/Magazine & Newspaper Front Covers for News UK, The Sun, "the son"

In Book, Crafts for Advertising / Photography for Advertising for News UK, The Sun, "dream team"

In Book, Press Advertising for News UK, The Sunday Times, "Rich List - Sugar"

In Book, Press Advertising for News UK, The Sunday Times, "Fashion Royalty - Victoria"

In Book, Press Advertising /Press Advertising for News UK, The Sunday Times "Fashion Royalty - Kate"

In Book, Art Direction for Poster Advertising for News UK, The Sunday Times, "Rich List"

In Book, Art Direction for Poster Advertising for News UK, The Sunday Times, "Fashion Royalty"

In Book, Direct Integrated Campaigns for P&G Puma, "dance directory"

In Book, Film Advertising Crafts, Cinematography for Film Advertising for Vodafone, "kiss"

In Book, Film Advertising Crafts, Cinematography for Film Advertising for Vodafone, "lake"

In Book, Film Advertising Crafts, Direction for Film Advertising for Vodafone, "kiss"

In Book, Press Advertising for News UK, The Sunday Times, "Rich List - Bono"

In Book, Press Advertising for News UK, The Sunday Times, "Rich List - Maccar"

In Book, Art Direction, Art Direction for Press Advertising for News UK, The Sunday Times, "Rich List"

In Book, Art Direction, Art Direction for Press Advertising for News UK, The Sunday Times, "Fashion Royalty"

In book, Writing for Advertising, Writing for Press & Poster Advertising for News UK, The Sunday Times, "Murray doubters"

YouTube Film Hack 2014

Winner, for #Tattroulette

Pick of the Year: 

Beats by Dr Dre, "the game before the game" by R/GA

Turkey of the Year:

Not supplied






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