Half Term Reports 2014: iProspect

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how iProspect view the first six months of their year.

  • Fox by iProspect

    Fox by iProspect

  • IKEA by iProspect

    IKEA by iProspect

  • Nokia by iProspect

    Nokia by iProspect

of

score (self-awarded): 8

Number of staff: 320

New business / billings: Not supplied 

Summary of the year so far: 2014 has been a year of growth, innovation and awards for iProspect. As well as achieving an excellent eight in the Campaign School Reports, iProspect was named the Most Effective Media Agency at The Drum Digital Trading Awards. Within eight short months we’ve won seven new clients, including Camelot, Wickes and Microsoft, both with our partners and individually. The UK team has grown to 320 staff following the ongoing appointment of fantastic new talent, including Matt Adams as chief media officer from DigitasLBi. We were also the highest ranked purely digital performance agency in Econsultancy’s Top 100 Digital Agencies report for the second year running. In May 2014, we published ‘The Ageless Internet’ a research-led piece overturning outdated perceptions of how older consumers (over 50s) consume digital, generating widespread media attention across industry and national press. In a media first our retail campaign for Ikea with Vizeum, isobar, EE and Facebook, demonstrated the world’s first direct link between Facebook ads and in-store footfall – a massive coup for all involved, and for the industry as a whole. iProspect had an excellent 2013, and with revenue growth on track for 35 per cent by year end, 2014 is set to be even better.

Awards won so far in 2014: 

The Drum Digital Trading Awards

Most Effective Media Agency 

Performance Marketing Awards

Best Search Campaign

No. 1 Digital Performance Agency in Top 100 Digital Agencies Report 2014 (Econsultancy).

Pick of the Year: The Pilion Trust "Fuck the poor" by Publicis London 

Turkey of the Year: Hooch "Hoo's for an oooch?" by More

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