Half Term Reports 2014: Isobar

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Isobar view the first six months of their year.

  • Auto Trader by Isobar

    Auto Trader by Isobar

  • Sony by Isobar

    Sony by Isobar

  • Pringles with X-Men partnership by Isobar

    Pringles with X-Men partnership by Isobar

of

score (self-awarded): 6

Number of staff: 170

New business / billings: Not Supplied 

Summary of the year so far: "The year so-far for Isobar has been all about delivering - great work for our clients; career opportunities for our people; accelerated technical innovation; continued robust commercial growth both in the UK and globally.

In new business, we’ve added Huawei Western Europe, Wickes and Reckitt Benckiser UK to our list of accounts. 

Meanwhile, we’ve delivered business results for our existing clients through ideas that combine insight with technology, for example:

For Auto Trader, we completed the digital-first evolution of the brand through a new identity, an updated digital platform plus TV, radio, print and outdoor executions, which together helped the brand maintain and extend its dominance of the sector. 

For Sony, we launched an innovative dedicated social platform for their FIFA World Cup sponsorship, which, together with Isobar’s online film, global print, outdoor and TV work, helped Sony achieve social engagement levels ahead of three out of the four other tier-one sponsors. 

For Google Play, our work online, in print and outdoor breached Google’s 6 month target in 8 weeks. 

Finally, in March we consolidated our senior line-up by hiring as managing director Jon Boardman, formerly partner and group business development director at VCCP."

Awards won so far in 2014: 

Marketing Week Engage Awards

Automotive category for Autotrader, "hello/goodbye"

International Food & Beverage Awards

Social Grand Prix, Kellogg’s Krave "tweet when you eat"

Brand Republic Digital Awards

Highly Commended, Viral and Engagement for Kellogg’s Krave "tweet when you eat"

Pick of the Year:  Sony Music Entertainment, Bob Dylan, "Like a Rolling Stone", interactive music video by Interlude

Turkey of the Year:

Not supplied






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