Half Term Reports 2014: Krow

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Krow view the first six months of their year.

  • Fiat 500 by Krow Communications

    Fiat 500 by Krow Communications

  • My Pet Moments by Krow Communications

    My Pet Moments by Krow Communications

  • Virgin Trains by Krow Communications

    Virgin Trains by Krow Communications

of

score (self-awarded): 6

Number of staff: 78

New business / billings: Not Supplied 

Summary of the year so far: "Krow has had a great start to 2014, working closely with our new client Virgin Trains as we lead the new strategic and creative development of the brand, with our new campaign launching in September.  Aside from the new brand campaign, a number of their innovative offers have enabled us to create some interesting promotional work along the way. 

In May, we pitched and won Shoptility - an innovative new search engine that aims to revolutionise the way we shop online.  We were tasked with helping them to develop their service and create a fully integrated marketing campaign for their launch later this year. In addition to the marketing strategy, our digital team are intricately involved in everything from designing the UX, working on eCRM and social strategy and planning future innovations of the platform.

We also feel incredibly privileged to have recently been appointed by BOA to work with Team GB up to the Olympic Games in 2016.  Our wide-ranging remit includes growing their fan base and developing a long-term brand communications programme. New campaigns for existing Clients have continued apace, including our first crowd sourced campaign for Pets at Home delivering huge social media engagement for the brand."

Awards won so far in 2014: 

N/a

Pick of the Year: 

Three Mobile, "singing kitty" by Wieden & Kennedy London

Turkey of the Year: Estrella Damm






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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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