Half Term Reports 2014: LIDA

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how LIDA view the first six months of their year.

  • Land Rover by Lida

    Land Rover by Lida

  • Virgin Holidays by Lida

    Virgin Holidays by Lida

  • Tourettes Action by Lida

    Tourettes Action by Lida

of

score (self-awarded): 8

Number of staff: 170

New business / billings: £5 million

Summary of the year so far: "Right deep breath.  It’s been a grand start to the year.

We’ve picked up some shiny new clients. The fundraising account for Alzheimer’s Society, the Land Rover retail marketing account and the John Lewis Financial Services account. We’re also in the midst of pitching for two major pieces of business.

We’ve picked up some shiny new cabinet fillers. Over 40 awards and accolades already, notably at the DMAs when were on the stage rather a lot, and the Brand Republic Digital Awards; winning three Golds (no one else beat that) across 3 clients (no one else did that).

We’ve passionately championed Direct. Through our Direct is Dead event in Cannes, blogs, articles and general ranting.

We’ve hired and promoted some serious talent. Snaffling Richard Pentin from TMW as our new strategy partner, hiring the multi-awarded and multi-tattooed Sven Kaifel as head of design and promoting Victoria Fox and Jonathan Goodman to CEO and MD respectively.

And we all now own a cork hat.

Yep, we launched LIDA Sydney and it’s off to a bonza start with two new client wins."

Awards won so far in 2014: 

DMA Awards

Gold for Ikea 360

Gold x 2 for Virgin Holidays Mojo

Gold for Ikea Weather

Silver for Ikea 360

Silver for Ikea Weather

Silver for Virgin Holidays Mojo

Bronze for Virgin Holidays;

Bronze for Miscarriage Association

Bronze for Ikea Weather;

Bronze for East Midland Trains

Brand Republic Digital Awards

Gold for Tourettes Action

Gold for Ikea 360

Gold for Virgin Holidays

Travel and Tourism Awards

Gold x 2 for Virgin Holidays Mojo

Silver for Virgin Holidays Mojo

Pick of the Year: "24 hours of happy" by Pharrell Williams

Turkey of the Year: Flava-It, "unleash your meat lust" by Code Computerlove






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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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