Half Term Reports 2014: Mindshare UK

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Mindshare UK view the first six months of their year.

  • Jaguar by Mindshare

    Jaguar by Mindshare

  • Land Rover by Mindshare

    Land Rover by Mindshare

  • VO5 by Mindshare

    VO5 by Mindshare

of

score (self-awarded): 9

Number of staff: 440

New business / billings: £73 Million

Summary of the year so far: "Mindshare has been resolutely focused on the future in 2014. Our Inventing the Future of Media proposition has already reaped £73m in new business, winning over clients such as Marks and Spencer and National Trust. It has also led to the expansion of future_medialab, an initiative that seeks to discover, interrogate, hack and experiment with new thinking and tech. As part of this, we ran a long-term wearable tech study with Goldsmiths University: in a world where we are inventing the future of media as we go, experiencing this new tech for ourselves allowed us to create informed hypotheses for our clients. We also launched the Loop, a data infused nerve centre which allows our clients to plan more adaptively across paid, owned and earned media, in real-time. Furthermore, Mindshare and VO5 delivered the first Twitter Amplify campaign around the BRITS, winning the social buzz crown. Not forgetting our celebrated Huddle brand, which ran as a strand at Advertising Week Europe, where we were named one of the top ten industry Influencers by Twitter. We are now pulling together a jam-packed agenda of 140 inspirational Huddles for what promises to be our most compelling Huddle festival yet."

Awards won so far in 2014:

Brand Republic Digital Awards

Winner Automotive & Sport with "the new Ford Fiesta fashion dash with Asos"

Public Sector Communications Excellence Awards

Winner with Business is GREAT Britain

Global Festival of Media

Silver for Lynx Space Academy, "to infinity and beyond"

Pick of the Year: 

British Airways, "look up" by OgilvyOne

Turkey of the Year: 

Let’s Get Social – Phil Mershon and Mary McCoy’s woeful theme song, poking fun of what’s wrong with social media at the Social Media Marketing World conference.






Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More