Half Term Reports 2014: Ogilvy & Mather Advertising

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Ogilvy & Mather view the first six months of their year.

  • Amnesty International by Ogilvy & Mather

    Amnesty International by Ogilvy & Mather

  • Expedia Travel by Ogilvy & Mather

    Expedia Travel by Ogilvy & Mather

  • Expedia Travel by Ogilvy & Mather

    Expedia Travel by Ogilvy & Mather

of

score (self-awarded): 6

Number of staff: 288

New business / billings: not Supplied 

Summary of the year so far: "The arrival of Rebecca Moody, chief strategy officer, in January this year, completed the leadership triumvirate alongside chief executive officer, Cheryl Giovannoni and Chief Creative Officer, Gerry Human. The trio installed a new management team covering innovation/technology, new business and talent, laying the foundation and setting the focus for the future.

Success continued in the form of multiple creative and effectiveness awards alongside new business wins for HM Treasury’s Help To Buy and Optegra. Standout work included a new integrated ‘Travel Yourself Interesting’ campaign for Expedia and more Cannes-winning work for Dove and Amnesty International.

Our move to Sea Containers next year is already providing focus and excitement for those already at Ogilvy and those wanting to join."

Awards won so far in 2014: 

Cannes Lions
Creative Effectiveness Lion for Expedia, "travel yourself interesting"
Product Design Lion for Amnesty, "freedom candles"
3 x Bronze for Expedia, "travel your tweet interesting"
Bronze for Dove, "beach"
 
D&AD Awards
In Book for Dove, "auto-tune"
In Book for Expedia, "TYI"
In Book for Expedia, "Bulgaria"  
       

One Show Awards
Silver for Expedia, "TYI"
2 x Silver for Dove,"auto-tune"
Bronze for Dove, "camera shy"
 
Creative Circle Awards
Silver for Dove, "smile"
Silver for Dove, "big smacking kiss"
Silver for Expedia ‘travel your tweet interesting"
 
Marketing Society Awards
Gold for Expedia, "travel your tweet interesting"
 
New York Festival
1st prize for Dove, "camera shy"
2nd prize for Expedia, "luggage labels"
 
British Arrows
3 x Bronze for Expedia ‘"travel your tweet interesting"
1 x Bronze for Dove, "camera shy"

Pick of the Year: 

Thomson Holidays, "Simon the ogre" by BMB

Turkey of the Year:

Not supplied







Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More