Half Term Reports 2014: OgilvyOne UK

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how OgilvyOne UK view the first six months of their year.

  • British Airways by OgilvyOne

    British Airways by OgilvyOne

  • Public Health England, Dementia by OgilvyOne

    Public Health England, Dementia by OgilvyOne

of

score (self-awarded): 8

Number of staff: 508

New business billings: £27 Million

Summary of the year so far: Apparently 2014 is the year of ‘content’. We’ve been helping our clients to understand what this overused word can do for their business, because it’s what content does that matters. Our latest work is a perfect illustration of ‘what content can do’. From getting the UK to change their attitudes and behaviours towards Dementia with our PHE Dementia Friends work, to measuring the impact of a good flight’s sleep through our British Airways Mood Blankets. We’ve also captured eight new clients (billings £27m+), including the British Gas content pitch. And, we’ve revitalised our way of working and launched our new Content Studio, whilst hiring different skillsets for our growing content, data and technology teams. If that wasn’t enough, we even acquired dnx, creating the largest and most awarded specialist B2B offering in the UK, OgilvyOne dnx. We have also been fortunate enough to win some great awards this year. Our British Airways ‘Magic of Flying’ campaign was one of the most awarded at Cannes, picking up the Direct Grand Prix and eight Lions and two D&AD Yellow Pencils.  Making it our most successful year (ever!). We’ve had a busy six months, but OgilvyOners have still found time to make their own stories, from Summer Friday selfies to wedding vines. We’re even taking part in a Behavioural Change experiment, testing a theory which increases happiness, wellbeing, productivity and creativity. Stay tuned for more!"

Awards won so far in 2014: 

Cannes Lions

1 x Grand Prix for British Airways, "magic of flying"

5 x Gold for British Airways, "magic of flying"

1 x Silver for British Airways, "magic of flying"

2 x Bronze for British Airways, "magic of flying"

D&AD Awards

2 x Yellow Pencil for British Airways, "magic of flying"

3 x In Book (2 x BA Magic of Flying & 1x Dishoom)

Creative Circle Awards

Gold for British Airways, "magic of flying"

Silver for British Airways, "magic of flying"

Silver for Crimestoppers

Sivler for Beyond Dark)

Clear Channel Outdoor Planning Awards

Grand Prix for British Airways, "magic of flying"

Gold for British Airways, "magic of flying"

One Show Awards

Gold, Advertising for British Airways, "magic of flying"

2 x Silver, Advertising for British Airways, "magic of flying"

Merit, Branded Content for Dishoom

Gold, Interactive for British Airways, "magic of flying"

Bronze, Interactive for British Airways, "magic of flying"

IPA Best of Health Awards

Silver for Public Health England, Change4Life,"smart swaps"

Creative Review Annual

Best in Book for British Airways, "magic of flying"

In Book for Crimestoppers

Marketing Week Engage Awards

Silver for British Airways, "magic of flying"

Travel Marketing Awards 

Bronze for British Airways, "magic of flying"

Pick of the Year: 

Volvo ,"live test" series by Forsman & Bodenfors

Turkey of the Year:

Flava-It, "unleash your meat lust" by Code Computerlove







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