Half Term Reports 2014: R/GA London

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how R/GA London view the first six months of their year.

  • Dr Dre Beats by R/GA

    Dr Dre Beats by R/GA

  • Google by R/GA

    Google by R/GA

  • Heineken by R/GA

    Heineken by R/GA

of

score (self-awarded): 8

Number of staff: 180

New business: £4 Million 

Summary of the year so far: "At R/GA London, 2014 has been a special year for us so far. We've piled on new clients, hired lots of talented people and were the most awarded UK digital agency at Cannes. We’ve also looked to partner with start-ups through an industry-leading accelerator partnership with Techstars. All this, off the back of some great work we’ve launched, including Google World Cup, Heineken @wherenext and a stream of ground-breaking work for Beats by Dr Dre. Already for Beats this year we’ve invented a product to create a whole new culture around the Pill speaker, we’ve won the big TV prize at the Clio Sports Awards for our work for Wireless headphones and we’ve launched a Spotify music subscription service in Beats Music, which was reportedly the backbone of Apple's largest acquisition yet. All this before we made a star-studded, emotive, five minute Beats World Cup film 'The Game before the Game'. This combination of hardcore products and epic storytelling is the ultimate example of our Say/Do brand building philosophy and we showcased it in a keynote at Cannes with Beats. 2014 for R/GA London: telling stories, building products, creating value – we think we’re carving out a unique space for ourselves on the global stage."

Awards won so far in 2014: 

Cannes Lions 2014:

Meet the Pills – Beats by Dre – Best Integrated Media: GOLD LION

Beats Music – Web Service/APP : SILVER LION

Beats Music – Utility/Tool/Service: SILVER LIONS

Beats Music – Integrated Multi-Platform Campaign: SILVER LIONS

Beats Music – Media, Entertainment, and Leisure: BRONZE LIONS

Google Outside – Digital Billboard: BRONZE LIONS

CLIO Sport Awards:

Beats by Dr. Dre - Hear What You Want Campaign - Video/Film: Commercials: GRAND PRIX CLIO

The Webby Awards:

Beats by Dr. Dre - Hear What You Want Campaign - Online Commercials

Beats by Dr. Dre - Hear What You Want Campaign - Best Editing

Brand Republic Awards:

Google Outside – Best Advertising 

The Feed by Getty Images  - Best B2B Campaign 

Brand Impact Awards:

The Feed by Getty Images  - Best Publishing Campaign 

The Feed by Getty Images  - Best Collaboration 

Beats by Dre #showyourcolor – Best Fashion Campaign  

Drum Marketing Awards:

The Feed by Getty Images – Best Advertising Campaign 

Drum Design Awards:

The Feed by Getty Images – Best Interactive Design

The Feed by Getty Images  - Best Digital Design

Young Guns:

Google Outside – Creative Out of Home Campaign SILVER

Google Outside – Creative Innovation BRONZE

Google Outside – Digital Solutions SILVER

Google Outside – Innovative Use of Technology BRONZE

Google Outside – Best Media Innovation SILVER

Google Outside – Best use of Ambient Media SILVER

IAB MIXX Europe:

Google Outside –Cross Media Integration SILVER 

Pick of the Year: Framestore live 3D projection mapping.

Turkey of the Year: Confused.com "Lab" by Publicis London 







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