Half Term Reports 2014: Rainey Kelly Campbell Roalfe/Y&R

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how RKCR/Y&R view the first six months of their year.

  • British Legion by RKCR/Y&R

    British Legion by RKCR/Y&R

  • Commonwealth Games by RKCR/Y&R

    Commonwealth Games by RKCR/Y&R

  • Vodafone by RKCR/Y&R

    Vodafone by RKCR/Y&R

of

score (self-awarded): 7

Number of staff: 220

New business / billings: not supplied 

Summary of the year so far: "It's been a busy six months. The highlight has been great work on campaigns such as  Vodafone Red+, Land Rover "Can & Will" and "Not so friendly Games" work for the BBC's Commonwealth Games coverage.  We also brought together some of the most inspiring women in Britain today for our M&S "Leading Ladies" campaign, and launched a powerful campaign for the Royal British Legion. We’ve welcomed fresh creative talent from some of the best agencies across Europe and, under our ECD, Mick Mahoney, and continue to focus on expanding the breadth, depth and quality of our creative work.

The new business hunt has seen great successes, with wins including VisitBritain and The Royal British Legion. Sadly, we said goodbye to Virgin Atlantic after a 20-year relationship that has borne some of the most  awarded and effective advertising of all time, but we’re excited about the doors that open as a result.  

We still managed to find time to put Camden Town back on the cultural and commercial map, with the Camden Create Festival - for which we organised over 60 cultural events, talks and workshops on everything from coding to food, with speakers including Camden luminary Wayne Hemingway."

Awards won so far in 2014: 

British Arrow Awards

Bronze for BBC, "acting masterclass"

Promax Awards

Gold & Silver for BBC,"live the story"

Music & Sound Awards UK

Best Original Composition for M&S, "Believe in Magic & Sparkle"

Travel Marketing Awards

Best TV Advertising over £100K spend for Virgin Atlantic Airways, "flying in the face of ordinary"

Ad Campaign of the Year (over £250K media spend) for Virgin Atlantic Airways, "flying in the face of ordinary"

Pick of the Year:

Not supplied

Turkey of the Year:

Not supplied







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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).