Half Term Reports 2014: Rapp

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Rapp view the first six months of their year.

  • Virgin Media

    Virgin Media "Commonwealth Games social activity"

  • Virgin Mobile

    Virgin Mobile

of

Score (self-awarded): 8

Number of staff: 370

New business / billings: Not Supplied

Summary of the year so far: "Rapp benefited from a surge in new clients seeking an agency that delivers integrated experiences across technology, data, creative and media. Hastings Direct, Cigna, Guide Dogs, ScottishPower and Allergan all bought into the breadth and depth of our approach. With data at our heart and innovation driving creative output, we’ve also seen wins with JustGiving, Post Office. Creatively, we’ve broken new ground with Virgin Media’s real-time newsroom, including their Commonwealth Games social activity, Barclays’ first personalised video campaign and a content-rich global web presence for Dulux.

We strengthened our integrated offering with the acquisition of digital shopper marketing agency Haygarth, extending our ability to engage customers at every point with which they interact with brands, into retail. And TBCH moved into the building. We made important staff changes to drive innovation. Executive creative director Jason Andrews was promoted to the Executive Board, championing new thinking across data, media and creative. We appointed joint executive planning directors Rob Reason and Shiona McDougall to give clients access to strategists across the customer experience, from social, brand engagement and SEO, to data, media and CRM. We promoted Adrian Whatman to creative director (experience design) reflecting the importance of design within the customer experience."

Awards won so far in 2014:

Brand Republic Digital Awards
Winner, Financial Services for Barclaycard, "my player twin"

The Drum, Roses Creative Awards
Bronze, Most Creative Use of Media for OliElla, "extreme beauty"


Data IQ Talent Awards
Winner, "Data is the New Creative", Edward Ballard

Institute of Fundraising
Gold, Best use of Legacy Fundraising for Guide Dogs, "leave a gift that's full of life"

Pick of the Year: VCCP, Compare the Market, Oleg in Africa (August 2014).

Turkey of the Year: Not Supplied

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