Half Term Reports 2014: Saatchi & Saatchi

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Saatchi & Saatchi view the first six months of their year.

  • EE Gold Spot ‘Cat’

    EE Gold Spot ‘Cat’

  • Mattessons ‘Wall’sie’

    Mattessons ‘Wall’sie’

  • Toyota Aygo ‘Who’s Driving’

    Toyota Aygo ‘Who’s Driving’

of

score (self-awarded): 8

Number of staff: 452

New business / billings: £48 Million

Summary of the year so far: "2014 so far. We created the Wall’sie (onesies you can wear down the shopsies). We made the internet epic for EE with our new Goldspots, got the fans involved in HSBC’s sponsorship activity (thanks for the Pick of the Week), made the Toyota Aygo appear to drive itself, relaunched HSBC Premier globally and launched the .uk domain name with Stephen Fry. And we offered Luis Suarez a job as Mattesson’s chief meat taster. For some reason he chose Barcelona over Egham. 

We’re fourth on the new business league with wins for Direct Line and Marie Curie. We created a marketing conference with Mumsnet and made national news with our insights into work/life balance and the lives of British mothers.

There was lots of change to our management too, with broader roles for Magnus, Richard, Kate and Paul, and promotion to ECDs for Pottsy and Jexy. We hired Lisa Bowcott as head of planning and Adam Chiappe as creative director. So far, so good."

Awards won so far in 2014: 

N/a

Pick of the Year:

Not supplied

Turkey of the Year:

Not supplied







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