Half Term Reports 2014: TBWA/London

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how TBWA/London view the first six months of their year.

  • Introducing Captain Aquafresh

    Introducing Captain Aquafresh

  • Lidl: The Little Market

    Lidl: The Little Market

of

Score (self-awarded): 6

Number of staff: 296

New Business/Billings: Not Supplied

Summary of the year so far: "Seems like we are having a rather successful year so far, kind of you to ask Campaign. We’ve done well on the awards front, winning the Creative Circle Gold of Golds and no less than eight Cannes Lions - including two gold - just to name a few. We created a world-first interactive film for the mighty Nissan, helped Lidl grow their market share by a third, and launched Captain Aquafresh onto a grateful nation’s teeth. In May, Richard Stainer joined us from BBH as our new CEO, and our Airbnb, Sotheby’s and Harrods wins bring wonderful momentum as we look to the year ahead. Disruption is well and truly alive in Whitfield St, with lots of fresh talent coming through our doors to join the team. Come and see for yourself."

Awards won so far in 2014: 

D&AD Awards

In Book, Press Advertising Campaign for Lidl, "surprises"

In Book, Writing for Advertising for Lidl, "turkey"

In Book, Direct Response, Ambient for Adidas, D Rose, "jump store"

In Book, Writing for press poster for Advertising Association, "Downton"

The One Show Awards

Gold Pencil, Advertising for Adidas, D Rose, "jump store"

The International Andy Awards

Bronze, Ambient, online for Adidas, D Rose, "jump store"

Directors Club for Drinkaware

Creative Circle Awards

Gold of Golds for Adidas, D Rose, "jump store"

Gold, Best Art Direction for Adidas, D Rose, "jump store"

Best Branded Environment for Adidas, D Rose, "jump store"

Best Event/Product Launch for Adidas, D Rose, "jump store<

Best Event Led Campaign for Adidas, D Rose, "jump store

Silver, Best Copy for Drinkaware

Pick of the Year: 

Harvey Nichols, "sorry I spent It on myself" by Adam&EveDDB

Turkey of the Year: 

Not Supplied

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).