Half Term Reports 2014: VCCP

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how VCCP view the first six months of their year.

  • Asda by VCCP

    Asda by VCCP

  • Avis by VCCP

    Avis by VCCP

  • Royal London by VCCP

    Royal London by VCCP


score (self-awarded): 7

Number of staff: 620

New business / billings: £23.8 Million

Summary of the year so far: "VCCP was humbled to start 2014 as Campaign’s Agency of the Year and the IAB's Digital Agency of the Year. So we’re chuffed to have maintained our momentum with big bold campaigns such as those for Royal London and Avis and Budget. There have also been new iterations of our campaigns for O2, Macmillan, Asda and comparethemarket.com which all continue to populate culture. In addition, the launch of our premium offering VCCP St Pancras, a new management team for our direct arm VCCPme and new business wins including Grolsch, Kia, Dockers and BMW Motorrad have made for a very busy first 6 months at VCCP Towers."

Awards won so far in 2014: 

Campaign Agency of the Year
IAB Digital Agency of the Year

Marketing Society Awards

Grand Prix and Long Term Marketing Excellence award for easyJet, "papers"

Google Creative Sandbox

O2, "be more dog"

Shorty Awards

Best Use of Social Media for Telecom, O2, "be more dog"

Pick of the Year: 

McDonald's, "hunter gatherer" by Leo Burnett

Turkey of the Year: 

All betting ads during the World Cup


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published