score (self-awarded): 8
Number of staff: 137
New billings: £53 million
Summary of the year so far: "An exciting year so far.
We’ve worked with 20th Century Fox on socially-integrated TV campaigns that helped smash box office targets for X-Men: Days of Future Past and The Dawn of the Planet of the Apes. A deeper content partnership with Global Radio also saw XFM rebranded for the first time to become X-Men FM.
Ikea wanted to measure Facebook Newsfeed ads’ effect on retail footfall. So, we’ve worked with EE, Facebook and iProspect, to devise a revolutionary study that provided proof of social’s value.
For Mini, we’ve developed the world’s longest single track poster to allow the brand to showcase all the benefits of its latest Hatch model. We’ve also helped BMW utilise cutting-edge OOH technology to showcase the greater efficiency of its vehicles compared to its competitors, and enabled Panasonic to tap into the phenomenon of fashion ‘vloggers’ to enter the Personal Care product category.
We’ve joined forces once more with innocent founder Richard Reed to bring Art Everywhere back to the streets of Britain, bigger and better than ever before.
Finally, we’ve added some of the industry’s brightest talent and welcomed Camelot and Intersnack to our family."
Awards won so far in 2014:
Marketing Week Engage Awards
Best Use of Outdoor for Mini, "not normal"
Best Use of Sponsorship for Casio Sheen "the only way Is Essex"
Performance Marketing Awards
Grand Prix for Mailbu, "Malibutique"
Best Use of Email for Mailbu, "Malibutique"
Clear Channel Outdoor Planning Awards
Best Use of Outdoor in a Multimedia Campaign for Fox ,"Skyfall DVD"
UK Sponsorship Awards
Highly Commended, Brand Sponsorship under £750k for Innocent and "Spongebob Squarepants"
Pick of the Year:
BMW M4, "ultimate racetrack" by Cundari
Turkey of the Year:
Entrepreneur Barbie by Mattel/Ketchum