Halfords ad celebrates Chris Froome's victory

Halfords has created a special press ad showing a crown with bike helmet straps to celebrate Chris Froome's victory in the Tour de France yesterday.

Halfords: celebrates Chris Froome's Tour win
Halfords: celebrates Chris Froome's Tour win

The ad is in two parts across a double page spread. The left hand side features a gold bejewelled crown with straps to resemble a bike helmet and the words "All hail King Chris".

The right hand side of the ad features text that reads, "Follow in King Chris’s tyre tracks" alongside photographs of two road bikes at their lowest ever price. Halfords hopes these bikes will help to "make sure Britain defends its crown in the years to come".

Mother created the ad with planning and buying by Walker Media.

Halfords ad celebrates Chris Froome's victory

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More