Halfords 'Christmas bikes' by DLKW Lowe

The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.

The commercial was created by Richard Holmes and Remco Graham, and directed by Paul Gay through Waspface.

Credits

Halfords group brand marketing director
Senior marketing communications manager, Halfords
Creative directors
Media agency
Production company
Director
Producer
Post-production
Audio post-production
Exposure
UK
Air Date

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