Halfords runs #31FitterDays campaign on Facebook

Halfords, the cars and bikes retailer, has launched a fitness campaign encouraging people to become more active in January.

Halfords: encourages people to get fit in January
Halfords: encourages people to get fit in January

The '#31FitterDays' social media campaign is based on Facebook. It features an exercise plan developed by Mo Jabbar, a personal trainer and nutritionist. Jabbar will also provide weekly videos to share top tips.

Participants can choose between the beginner and intermediate level fitness plan. There are different exercises to perform each day including walking, jogging and strength training such as squats, lunges and press-ups.

The campaign was created by the Halfords in-house social media team with Ben Towers, the creative director. It will follow four people on the challenge and share their weekly video updates via Facebook.

Participants can also enter competitions to win a fitness package worth £500.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More