Halfords 'Tour de Francis' by DLKW Lowe

As part of its Tour de France sponsorship, Halfords is airing idents devised by DLKW Lowe and featuring the amateur cyclist Dan Francis.

His journey was made into a documentary, available on Halfords’ YouTube and Facebook pages, and clips make up the idents around ITV’s coverage of the Tour.

It was created by Jonny Watson and Dan Harrison, and directed by Nick Mason through Another Film Company.