Halfords 'We Fit idents' by DLKW Lowe

Halfords has unveiled sponsorship idents for the Dave TV channel by DLKW Lowe, promoting its "We Fit" in-store service.

In the spots, four characters present their own "how-to" guides by performing basic maintenance on their cars.

The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.

The spots launch on 4 August on Dave’s motoring shows.

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