The new Hello! editor, Phil Hall, has drafted in two veterans from the rival celebrity weekly OK! as he investigates the possibility of launching additional news supplements for the title.
Hall has appointed OK!'s former deputy editor, Roger Kasper, currently heading the London bureau of the Australian news service Pacific Publications, as his deputy editor. Another former OK! editor, Claire Woodward, has been poached from The Mail on Sunday's Night and Day supplement to become the TV editor for Hello!.
Hall is also talking to the freelance art designer David Billington about designing news supplements for Hello!.
The expansion of Hello!'s editorial department is intended to support an increasingly news-driven focus for the title under the former News of the World editor. Hall confirmed that Kasper's appointment would allow him to spend more time developing exclusives for the weekly.
'Roger will be in charge of the day-to-day mechanics while I go out meeting people and developing stories,' he said, adding that the jobs of the current editorial department were not in danger. 'There is huge loyalty here and I'm not planning to replace any staff,' he said. 'I'm aiming to push the quality.'
Since Hall's arrival two weeks ago, the magazine has signed up Castaway's Ben Fogle to write a series of columns from inhospitable locations around the world.
Hall sees a more aggressive editorial style as crucial to Hello!'s future.
'I see our position as somewhere between OK! and Tatler,' he said.