Hand-crafted dodos and dinosaurs roam free in Kellogg's Rice Krispies ad

Using hand-crafted dodos and dinosaurs, five-year-old Toby Jones brings breakfast time to life, explaining the history behind Kellogg's Rice Krispies famed Snap, Crackle and Pop.

The animated spot uses a child’s charming imagination to explore the ancient history of the Rice Krispies tribe. The 30-second ad, which launched this week, will make its cinema debut on August 15.

Brand: Kellogg's

Client: Paul Humphries, area marketing director, Kellogg Company

Agency: Leo Burnett

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More