Handbag.com, the women's lifestyle portal, has called a review of its advertising and marketing for the second time in just over a year.
The website, which is co-owned by Boots and Hollinger Telegraph New Media, is looking for a through-the-line agency. Two agencies, Triangle and Joshua, have been shortlisted for the pounds 5 million account.
J. Walter Thompson, the incumbent, which produced the pounds 1.8 million multimedia campaign for the portal last May, will no longer work on the business.
Its campaign depicted how a handbag can come to the rescue in tricky situations.
The company last reviewed its advertising task in December 1999. JWT was the incumbent and was reappointed. At that time Alicen Stenner, the head of marketing at handbag.com, said: 'The site had a fast launch and JWT was appointed for convenience because it handles the advertising for our parent companies. We are happy with the work JWT has done but now seems like a good time to take a look at other agencies.'
Although handbag.com confirmed that the review was taking place, it refused to comment on why a second review was necessary.
Handbag.com claims to have twice as many users as any other women's site.
It was one of the first female-focused sites to go online when it launched in October 1999.