Handbag.com set to review JWT business

Handbag.com, the joint internet venture backed by Boots and Hollinger Telegraph New Media, is reviewing its advertising account held by J. Walter Thompson.

Handbag.com, the joint internet venture backed by Boots and

Hollinger Telegraph New Media, is reviewing its advertising account held

by J. Walter Thompson.



The site offers news and discussion on items of interest to women such

as arts, careers, news, relationships, travel, health and beauty.



Alicen Stenner, the head of marketing at handbag.com, said: ’The site

had a fast launch and JWT was appointed for convenience because it

handles the advertising for our parent companies. We are happy with the

work JWT has done but now seems like a good time to take a look at other

agencies.’



Stenner expects to have made a decision on the business before

Christmas.



Handbag.com was one of the first female-focused sites to go online when

it launched in October, backed by an advertising campaign through JWT

that carried the line, ’a woman is lost without her handbag.com’. The

advertising ran across press, radio and posters.



Three million free handbag.com CDs were distributed in Boots’ 1,400

stores nationwide providing free internet access plus a self-guided BBC

Webwide lesson.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).