Dentsu, the Japanese agency giant, is set to bolster its UK
presence by acquiring Harari Page and merging it with its Travis Sennett
Sully Ross subsidiary.
The marriage will create an operation with claimed billings of pounds 40
million, while providing Dentsu with a more balanced offering alongside
its main UK agency, CDP.
It is also in line with Dentsu’s intention to propel the Travis
operation from its 68th ranking in last year’s Campaign Top 300 into the
top 30 within three years.
The new agency, to be called Travis Sully Harari, will have a combined
client list that includes Dell computers, Harvey Nichols, Aquascutum,
Yakult and the Spectator.
There will be no client conflicts and no redundancies among its combined
staff of 50, who will operate from next month out of the Travis Sennett
offices in London’s Lower John Street.
Sammy Harari, the Harari Page managing director, becomes chairman of the
new shop while Peter Travis retains his chief executive title.