Harley-Davidson calls global review

Harley-Davidson, the premium motorcycles-maker, is reviewing its global advertising, digital and media business.

The review is being run from the US and there is no intermediary involved.

Harley-Davidson began its search last month and is in talks with agencies on a holding-company level. RFPs were issued last week.

In 2010, Harley-Davidson handed its creative business to Victors and Spoils, digital to DigitasLBi and media to Starcom Mediavest Group. Before Victors and Spoils, the company worked with Carmichael Lynch.

Harley-Davidson is currently running an online campaign for its Project Rushmore range. This includes YouTube videos of riders testing out the bikes and explaining their features.

Harley-Davidson has used Archant Dialogue since 2006 for content marketing in Europe for the Harley Owners Group, the company’s official riding club.

A spokesman for the company said: "As part of Harley-Davidson’s focus on driving demand and growing our reach and impact with customers globally, the company is in the process of identifying global marketing agencies of record in three disciplines – creative, digital and media – to ensure we have the most effective and efficient resources to support this work."

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published