Harpers.co.uk relaunches website as TalkingDrinks.com

LONDON - B2B wine and spirits website Harpers.co.uk is to relaunch as TalkingDrinks.com and will branch out from its historical base covering wine and spirits to include more news on the beer, cider and soft drinks markets.

Breaking news will continue to drive the revamped website forward while new interactive features such as content rating, user comments, forums and guest blogs will help build an online community for the drinks trade.

The new site will feature user profiles, forums, editor's blog, guest blogs and a new look events section where site users can upload their own events.

A number of other site developments are planned for the Nexus Business Media site in the coming months, including photo and video gallery submission for registered users and a personalised MyTalkingDrinks site.

Neil Thackray, chief executive of Nexus Business Media, said: "The drinks industry is a truly international community and we have established ourselves as its meeting point. We don't do magazines online. We make great magazines, and great online business experiences."

David Shrimpton, Nexus Business Media digital managing editor, said: "TalkingDrinks.com will link what is becoming an increasingly global drinks industry."

TalkingDrinks.com will go live on July 24 2008. Nexus says that since the Harpers website relaunch in May 2007, page views have increased nearly five fold and the number of unique users experienced has risen to 24,000 a month.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).