Harrods to appoint ad agency roster

Harrods, the luxury department store, is looking to appoint a roster of agencies to handle a series of projects that will go live at the start of next year.

The department store has appointed Haystack Group to oversee the review.

While the appointments will initially be made on a project basis, Harrods claimed that it would be willing to work with the agencies on a more permanent basis if early relationships proved to be fruitful.

Harrods has been without a retained agency since M&C Saatchi resigned the account in March after only seven months, due to irreconcilable differences with the store.

This followed the postponement of an M&C-produced brand campaign. Harrods instead chose to promote its annual sale with a remake of an old Leagas Delaney ad, created in-house. Since then, the company has used Ogilvy & Mather for a poster project.

Peter Willasey, the director of corporate communications at Harrods, said: "We're looking for an agency, or agencies, with specific projects in mind for early next year. Our hope is that we will be able to identify a group of agencies with whom we can then produce partnerships."

The review will not affect Harrods' media account, which is held by PHD.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published