Harrods appoints Y&R 2.1 to dotcom business

– Harrods is one of four new dotcom wins totalling more than $60 million that Y&R 2.1, the agency started by Y&R to integrate online and offline marketing, has won in the past month.

– Harrods is one of four new dotcom wins totalling more than $60 million that Y&R 2.1, the agency started by Y&R to integrate online and offline marketing, has won in the past month.

Alongside the ecommerce operation of the London department store, Harrods.com, Y&R 2.1 has won the accounts of Mall.com, Austin, an online shopping and entertainment site; Global Digital Media.com, a Boston-based integrated internet/multimedia network; and Capital Thinking, New York, which uses the web to match lenders, buyers and brokers in the mortgage market.

According to Don Norman, acting chief executive of Harrods.com, "Young & Rubicam has a long and auspicious heritage within the world of advertising and is held in extremely high esteem across all sectors of business. We have been especially impressed by the philosophy of Y&R 2.1 which, we feel, will place it extremely well to represent businesses within the burgeoning internet industry."





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).