Harvey Nichols, Adam & Eve/DDB

Jeremy Lee is greedy for the new Harvey Nichols spot: "Amid all the Christmas schmaltz – some of which emanated from this very agency – the avarice on display in this ad has an all too realistic feel to it." The work was written by Daniel Fisher, art directed by Richard Brim and directed by James Rouse through Outsider.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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