Harvey Nichols 'daylight robbery' by DDB UK

DDB UK unveiled a new campaign for the Harvey Nichols Summer sale with shoppers with their faces covered in various disguises, stereotypically used in robberies.

In the first execution, the female shopper disguised with a black stocking, wears a Lanvin blouse and skirt and carries a Givenchy Pandora Bag. In the second we see the female shopper in a balaclava whilst wearing a Stella McCartney dress and Alexander McQueen clutch. The final execution showcases a male in a Paul Smith suit and Jil Sander shirt, hidden behind a clown’s mask.