Harvey Nichols 'for a wonderful life' by DDB London

DDB London focuses on subconscious motivations of its shoppers with three ads that use photography to show the benefits of luxury shopping as opposed to settling for the everyday. Womenswear uses a graph, on the vertical axis are different shoes ranging from slippers to high end heels, while the horizontal axis shows a range of figures from overweight male to perfectly sculpted torso. The X-Y relationship stands for itself.