DDB London has launched a new campaign for Harvey Nichols to reinforce the department store's position as the UK's most renowned fashion retailer. Three press executions demonstrate the power of Harvey Nichols using striking visual metaphors. In the first ad, for Harvey Nichols Beauty, a woman applies make-up while being watched over by two men. The woman's head has been removed and replaced with a lightbulb. The men have moth heads. In the menswear execution, the male model's head has been substituted with a blowtorch. He approaches two women who have ice cube heads. In the third ad, for Harvey Nichols womenswear, the model's head has been replaced with a giant six-foot tall pin. She strides down a corridor towards two men who have balloon heads.