Harvey Nichols reworks ads

Harvey Nichols, the upmarket department store with sites in London’s Knightsbridge and Leeds, is talking to agencies about the future of its ad account.

Harvey Nichols, the upmarket department store with sites in

London’s Knightsbridge and Leeds, is talking to agencies about the

future of its ad account.



The move puts a question mark over the eight-year tenure of the account

of Harari Page, which retained the business when it merged with Travis

Sennett Sully Ross to form Travis Sully Harari at the end of last

year.



The possible change in ad arrangements is understood to have been

precipitated by last month’s appointment of Julia Bowe, previously at

Liberty, to be the Harvey Nichols marketing director.



Part of her task is to fuel the company’s expansion plans following its

1996 flotation and transport the brand beyond London to support possible

store openings in Glasgow, Edinburgh, Newcastle and Manchester.



The news coincides with the launch of a 48-sheet poster and bus-side

campaign by Travis Sully, which marks a creative change, focusing on

what the agency calls ’a more gritty, real view of fashion’.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).