Harvey Nichols, the upmarket department store with sites in
London’s Knightsbridge and Leeds, is talking to agencies about the
future of its ad account.
The move puts a question mark over the eight-year tenure of the account
of Harari Page, which retained the business when it merged with Travis
Sennett Sully Ross to form Travis Sully Harari at the end of last
The possible change in ad arrangements is understood to have been
precipitated by last month’s appointment of Julia Bowe, previously at
Liberty, to be the Harvey Nichols marketing director.
Part of her task is to fuel the company’s expansion plans following its
1996 flotation and transport the brand beyond London to support possible
store openings in Glasgow, Edinburgh, Newcastle and Manchester.
The news coincides with the launch of a 48-sheet poster and bus-side
campaign by Travis Sully, which marks a creative change, focusing on
what the agency calls ’a more gritty, real view of fashion’.