Harvey Nichols 'sale-fighter' by DDB London

DDB London is bringing iconic arcade games to the shop floor in a new print campaign for Harvey Nichols.

To promote the retailer’s summer sale, scenes from popular fighting games such as Street Fighter and Mortal Kombat are recreated, showing the characters going head-to-head as they fight to get their hands on the best bargains.

Each character is decked out in the latest designer clothes, with the men in Alexander McQueen suits and women in Rodarte dresses, modelling the luxury items that can be found for up to 50 per cent less during the sale period.