Harvey Nichols selects BMP DDB to handle £1m account

BMP DDB has secured the £1 million Harvey Nichols account

after a long-running pitch process, which began in April when the

incumbent, Mother, resigned the account over strategic differences.



The company lined up four agencies to pitch but the shortlist was

quickly reduced to just BMP and TBWA/London, which had recently resigned

its Liberty department store account.



BMP's appointment, which came after several rounds of pitching, is

expected to bring an end to the knitted dolls, Harvey and Hibby, who

were depicted making risque comments, such as "Nice Helmut" and

"gross".



The agency's first work for the brand is expected to break next

spring.



It will be another print campaign running in up-market fashion

titles.



Ross Barr, the joint managing director of BMP, said: "Harvey Nichols

campaigns are so eagerly anticipated by the industry because of the high

standards they have set in past. It's flattering to have our work chosen

in this context."



Mother's Harvey and Hibby campaign won awards including a silver at the

Creative Circle Awards, and was a finalist at New York's The One

Show.



It was nominated in the Campaign Press Awards and also for a silver at

D&AD.



The agency resigned the account in April this year. Mother had won the

business in June 1999 after a pitch against Wieden & Kennedy, Fallon and

the incumbent, Harari Page.



The media account, held by Rocket, has not been affected by the review.



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