The retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" film as part of its Christmas campaign.
The online film by DDB UK aims to show how women can avoid the embarrassing walk home after spending the night at someone else's house by shopping at Harvey Nichols.
The spot is designed to show how the retailer has "everything you need to walk home with your glamorous head held high" and avoid the "walk of shame". The clip is being hosted on the brand's YouTube channel.
Viewers are also being encouraged to share their "walk of shame" stories on Twitter via the #walkofshame hashtag. The video was written by Mike Crowe and Rob Messeter, and directed by James Rouse through Outsider.