Harveys Furnishing is set to hire ad agency

The furniture retailer Harveys Furnishing is poised to appoint an agency to handle its £5 million advertising account.

The Essex-based company, which is said to be looking to rebrand itself in an attempt to take on its larger rivals DFS and Courts, has previously produced its advertising in-house.

Several unnamed agencies have pitched for the work and a decision is expected to be made within the next few weeks.

At this stage, it is believed the creative brief will include both above- and below-the-line dimensions.

Harveys hired David Rich as its head of marketing in May. He was previously the group marketing manager at Alders.

The furniture giant DFS spends around £60 million a year on advertising, while the UK's second-largest furniture retailer, Courts, spends £16 million.

At the other end of the scale, Uno Upholsterers and the home and furnishings de-partment store Habitat both spend about £5 million on advertising each year.

MediaCom handles the media planning and buying for Harveys since winning the £10 million business for the Homestyle Group in 2001, which also includes Rosebys, Knightingales and Fabric Warehouse.

Harveys declined to comment on the review.