- A heavy weight ad campaign breaks next week to back Hasbro's entrance into the confectionery market with its range of 'interactive candy products' which combine toys and sweets.
The campaign for the Cap Candy brand, created by Griffin Bacal, will run nation-wide on both terrestrial television and cable, primarily targeting children in the four to nine year age group.
Leading the Cap Candy range is Sound Bites, which sends vibrations through a lollipop that can be heard in the ears as music as it travels through the mouth.
Hasbro is hoping that in addition to the core demographic, the products will appeal to teenagers and adults as well. The products, which range in price from 99p to £8.00, will be distributed through Woolworth's, Toys 'R' Us, Mothercare and Daisy and Tom among others.