Hastings Direct signs two-year tennis sponsorship deal

LONDON - Motor insurance firm Hastings Direct is to sponsor the Eastbourne International Championships tennis tournament for the next two years.

Hastings replaces former sponsor Britannic Asset Management, and the deal, beginning this year, sees the name of the women's tennis event changed to the Hastings Direct International Championships.

The deal further extends the insurance brand's association with the sport, as it already sponsors the national winter indoor tournament, the Hastings Direct Tour.

The competition is the second most prestigious event in women's tennis in the UK after Wimbledon.

David Gundlach, chairman and CEO Hastings Direct, said: "It is very fitting that we extend our tennis sponsorship with the addition of an international event that not only attracts world-class players and thousands of spectators but is also situated locally to us."

The deal was negotiated on behalf of Hastings Direct by London-based media agency Capitalize with the Lawn Tennis Association.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).