HAT aims to raise cash with bursary

LONDON - The cash-strapped History of Advertising Trust is offering industry people the chance to become "good Samaritans" to their former school or college via a new bursary scheme.

Cox: Hat's chief executive
Cox: Hat's chief executive

For an annual sum of £1,800, donors will be invited to nominate an educational establishment to use the resources of the world's largest advertising archive of its kind for the benefit of students.

The initiative is intended to help plug the gap left by the shortfall of donations to the charity, which needs to generate an annual income of almost £300,000 to sustain itself.

"The bursary scheme is important for us because traditional donations are dropping off," Barry Cox, the HAT chief executive, said. "The situation has become very serious and could turn critical this year."

Schools and colleges benefiting from a bursary will have access to more than three million items of advertising, research notes, case histories, campaigns and statistics to boost their media studies courses.

They will also get full access to the Arrows Archive, which includes UK TV ads entered for the British Television Advertising Awards since 1977.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).